logologo

  • English
Qatarization Portal Supplier Portal Employee Portal
  • HOME
  • About Us

    Company Profile


    • Chairman’s Message
    • MD & CEO’s Message
    • Vision, Mission, and Values
    • Board of Directors
    • Management Team
    • Regional Leadership in Steel Production
    • Our Production Facilities
    • Investment in Subsidiaries and Associates
    • Qatar Steel Memberships
    • History and Recognitions
  • Products

    • Our Main Products
    • Product Specifications
    • Product Quality
    • Sales and Marketing
    • Certificates
  • Certifications
  • Sustainability

    SUSTAINABILITY MANAGEMENT APPROACH


    • Message From Chairman
    • MD & CEO's Message
    • Sustainability Policy
    • Qatar Steel Highlights 2020
    • Stakeholder Map
    • Sustainability Framework
    • Material Sustainability Issues
    • Strategy Map
    • Sustainability RoadMap 2020
    • Sustainability Performance Data

    CREATING A BALANCED ECOSYSTEM


    • Responsible Sourcing And Material Consumption
    • Efficient Energy Usage
    • Reducing Emissions
    • Water Consumption and Effluents
    • By Product Management & Recycling
    • Biodiversity & Ecotoxicity

    APPENDICES


    • Reporting Scope and Boundaries
    • Maturity Assessment
    • GRI Content Index and IPIECA Index
    • Acronyms

    BUILDING THE FUTURE


    • Product Innovation And Operational Efficiency
    • Product Quality and Traceability
    • Customer Satisfaction

    DEVELOPING A HIGH PERFORMING
    AND MOTIVATED TEAM


    • Training and Development

    QATAR STEEL COMPANY FZE (Dubai, UAE)


    • Materiality & Maturity Assessment
    • Summary of Stakeholders Activities
    • Sustainability Performance Data
    • Reducing environmental impact

    ENSURING A SAFE AND HEALTHY WORK ENVIRONMENT


    • Employee Contractor Safety
    • Safety Governance
    • Safety Training
    • Emergency Response Preparedness
    • Occupational Health

    PRACTICE GOOD GOVERNANCE


    • Accountability and Ethics
    • Risk Management
    • Internal Audit

    Qatar Steel Company FZE


    • Lifecycle assessments
    • Code of Ethics and Business Conducts
    • Feedback/Complaints
    • QSFZE Sustainability Policy

    CONTRIBUTING TO NATIONAL GROWTH & DEVELOPMENT


    • Qatarization And Education Investment
    • Community Investment
    • Local Procurement

    ACHIEVING PROFITABLE GROWTH &
    BUSINESS PORTFOLIO


    • Financial Performance
    • Growth Strategy
    • Operational Overview
  • Customers
  • PROCUREMENT

    • Vendor Registration
    • Supplier Portal
    • NOC for Export
    • Purchase of Ferrous Scrap
    • Tender announcements
    • HSE Procedures for Contractors
    • TAWTEEN – Supply Chain Localization Program
  • Media Center

    • Press Release
    • Publications
      • Annual Reports
      • Integrated Reports
      • Qatar Steel Magazines
      • Sustainability Reports
    • Blogs
  • Careers
  • Contact Us
  • Home
  • About Us
    • Chairman’s Message
    • MD & CEO’s Message
    • Vision, Mission and Values
    • Board of Directors
    • Regional Leadership in Steel Production
    • Our Production Facilities
    • Investment in Subsidiaries and Associates
    • Qatar Steel Memberships
    • History and Recognitions
  • Products
    • Our Main Products
    • Product Specifications
    • Product Quality
    • Product Innovation
    • Product Traceability
    • Sales and Marketing
  • Certificates
  • Sustainability
    • SUSTAINABILITY MANAGEMENTAPPROACH
      • Managing Director and Chief Executive Officer’s Message
      • Qatar Steel Highlights 2020
      • Sustainability framework
      • Material Sustainability Issues
      • Strategy Map
      • Sustainability Roadmap 2020
      • Qatar Steel Policy
    • Building the Future
      • Product Innovation and Operational Efficiency
      • Product Quality and Traceability
      • Customer Satisfaction
    • Contributing to National Growth & Development
      • Qatarization
      • Community Investment
      • Local Procurement
    • Creating a Balanced Ecosystem
      • Responsible Sourcing and Material Consumption
      • Efficient Energy Usage
      • Reducing Emissions
      • Water Consumption and Effluents
      • Waste Management and Recycling
      • Biodiversity and Ecotoxicity
    • Ensuring A Safe and Healthy Work Environment
      • AMAN Safety Transformation Program
      • Employee and Contractor Safety
      • Safety Training
      • Emergency Response Preparedness
      • Occupational Health
    • Developing a High Performing and Motivated Team
      • Training and Development
      • Employee Empowerment and Engagement
    • Practice Good Governance
      • Corporate Governance
      • Accountability and Ethics
      • Risk Management
    • Achieving Profitable Growth
    • ACHIEVING PROFITABLE GROWTH and BUSINESS PORTFOLIO
      • Financial Highlights (Consolidated)
      • Cost Optimization
    • Appendices
      • Reporting Scope and Boundary
      • Maturity Assessment
      • GRI Content Index and IPIECA Index
      • Acronyms
    • Qatar Steel Company FZE (Dubai, UAE)
      • ENGAGING WITH STAKEHOLDERS
      • Materiality & Maturity Assessment
      • Summary of Stakeholders Activities
      • Sustainability Performance Data
      • Reducing environmental impact. Decoupling growth from our environmental impact
      • Lifecycle assessments
      • Code of Ethics and Business Conducts
      • Feedback/Complaints
      • QSFZE Sustainability Policy
  • Customers
    • Customer
    • Sales Information (Historical)
    • Iconic Construction Sites
  • Tenders
    • Purchase of Ferrous Scrap
    • Supplier Portal
    • How to Tender
    • NOC for Export
    • HSE Procedures for Contractors
  • Publications
    • Qatar Steel Magazines
    • Integrated Reports
    • Annual Reports
    • Sustainability
    • News letter
  • Careers
  • Contact Us

Customer Satisfaction

Prominent among our customers are distributors who make deliveries to end-users in Qatar and across the GCC region, and their satisfaction is one of our primary concerns. Qatar Steel’s customer service efforts include both conventional interactions with customers and distributors and the continuous improvement of our Customer Portal System, which enables our customers to more easily place their orders and track their shipments to ensure on-time delivery of products.

Qatar Steel consistently records high sales performance, largely due to the company’s longstanding customer relations, efficient communication strategies, and market intelligence.

Market Share for Rebar (%)
2011 2012 2013 2014
Qatar 98.05 97.33 96.63 88.00
Exports (GCC) 7.47 8.70 8.30 7.00
Overall GCC 13.87 16.03 16.29 15.00

Despite increased competition in local markets, in 2014 Qatar Steel was able to sustain a high market share of 88% in Qatar and 15% of the total GCC rebar market.

Qatar Steel strives to maintain positive relations with its distributors, who are ideally positioned to ensure that the end-user receives the highest-quality products and services. Therefore, the Customer Relationship Management (CRM) section of our Marketing Department implements an efficient non-conformity tracking system to ensure the satisfaction of our customers.

As part of our marketing strategy to strengthen ties with local and regional accredited traders, we host an annual gathering attended by our management staff, including the Managing Director and General Manager. In 2014, Qatar Steel celebrated the 11th Annual Gathering at the Ritz Carlton – Doha, Qatar, an event honouring all of Qatar Steel’s distributors and their dedicated efforts.

Customer Satisfaction Survey

Additional efforts to maintain outstanding customer relations include the tracking of customer satisfaction through an annual survey. This helps us to identify both our key strengths and areas where our customer relationships could be improved.

Customer satisfaction index (out of 100)


In 2014,Qatar Steel’s overall customer satisfaction reached a 5 year high of 83%

    hi