Always working to meet the needs of a growing customer base, Qatar Steel seeks new opportunities to communicate with and learn from its clients. In 2017, the company conducted a customer satisfaction survey. Qatar Steel rated well above its target, scoring 4.16 points out of a 5-point scale, with its highest score in “Consistent Quality.” Overall performance in export markets and delivery time rated higher in 2017 than in 2016, and the company’s wire rods and rebar in coils rated on par with targets, in terms of overall performance.
In 2017, Qatar Steel’s sales mobile application was launched for customers, providing a user-friendly interface for clients to connect with the company and monitor their orders.
In 2018, all sales and marketing will move to Qatar’s Chemical and Petrochemical Marketing and Distribution Company (Muntajat) Q.J.S.C. Muntajat will add value to both Qatar Steel and its clients, as it houses centralized sales and marketing activities for Qatari products. Additionally, Muntajat will facilitate communication and collaboration, as it has local marketing offices internationally. This will benefit Qatar Steel, especially as it expands to new global markets. Furthermore, sales and marketing employees previously employed by Qatar Steel will transfer to Muntajat, ensuring that customer relationships and expertise will be maintained under the new arrangement.