To be a leader in the Steel Industry, admired for our products and contributing to shaping the future.
To be the region’s Steel Industry leader, by developing our talent, fostering our high performing culture, striving for operational excellence, and safeguarding Health, Safety & Environment. We contribute to BUILD the future of Qatar, in line with Qatar National Vision 2030.
The drivers of our ambition:
To reach a league where we will matter beyond normal commercial objectives.
To become the standard for quality enterprise and to exude a winning attitude in order to make
a difference in our environment.