Growth Strategy

Qatar Steel’s growth strategy is focused on agility and flexibility, which are becoming more important as the global effects of climate change become more frequent and intense, resulting in disruption to supply chains. As a result, it has become imperative to improve planning through the increased use of digitalisation.

Moreover, we are currently devising a new marketing strategy for both the domestic and export markets. This strategy will take a fresh approach to customer relationship management, increasing our understanding of customer needs and preferences. Looking ahead, we are committed to customizing our products to better serve our customers’ needs. This approach will not only strengthen customer relationships but also open opportunities to explore and develop new markets

At the same time, we recognise that domestic markets are currently oversupplied and moving forward we need to explore international markets. To do so we must develop a new value proposition which will allow us to explore international opportunities, particularly in Europe and other countries. By identifying potential target markets and conducting thorough market research, we can assess the feasibility and potential profitability of expanding our sales efforts in these regions. Additionally, the alignment to the principles within the ResponsibleSteel methodology will further support this expansion.

Qatar Steel strives to stay up to date with all the latest developments in the industry and is constantly seeking out new opportunities for growth. As a result, the marketing team regularly participates in local, regional & international events & conferences. In 2023 we participated in the following events/ conference.

• Steel Orbis IREPAS
• Fast Market Middle East Iron & Steel Conference
• Metal Expect MENA Billet Conference.
• Saudi Build Exhibition
• Kallanish Asian Steel Market Conference

Our growth strategy encompasses a holistic approach, ensuring we adapt to changing industry trends, remain customer-centric, and contribute to the global transition toward a more sustainable future, while establishing a strong foothold in both domestic and international markets.