Growth Strategy

The growth strategy formulated for our organisation prioritises agility and flexibility, as emphasised in the Production Overview.

Globally, the effects of climate change are becoming more frequent and intense and have also disrupted supply chains and as such, it has become crucial for the company to improve planning through the increased use of digitalisation.

We are also working towards devising an effective marketing strategy for both the domestic and export markets. This entails developing a fresh approach to customer relationship management aiming to enhance our understanding of customer needs and preferences, allowing us to tailor our offerings accordingly. This will enable us to build stronger relationships with our existing customers while attracting new ones.

In parallel, given that domestic markets are currently oversupplied, we recognise the need to develop a new value proposition which will allow us to explore opportunities in international markets, particularly in Europe and other countries. By identifying potential target markets and conducting thorough market research, we can assess the feasibility and potential profitability of expanding our sales efforts in these regions. Additionally, the alignment to the principles within the ResponsibleSteel methodology will further support this expansion. Qatar Steel intends to implement the decarbonisation strategy and achieve the ResponsibleSteel certification in 2023.

Through these strategic initiatives, we aim to achieve sustainable growth and establish a strong foothold in both domestic and international markets. Our growth strategy encompasses a holistic approach, ensuring we adapt to changing industry trends, remain customer-centric, and contribute to the global transition toward a more sustainable future.