Customer satisfaction is one of our primary objectives, and to continue to be the first choice for our customers is the driving force behind our business operations. We look towards expanding our customer base by building a relationship of trust based on provision of world-class products and services. Our high customer satisfaction rating is based on our ability to make constant improvements with regards to delivery speed, completion of orders and maintaining a higher ratio of long-term orders to short term orders. We seek to evolve as an organization to meet our customers’ needs and the ever-changing market trends, through dedicated research and development as well as innovation that helps us manufacture durable and customer-centric products.
During 2021, 6 customer complaints were received and resolved successfully, down from 18 in 2020. The Quality Assurance and Sales & Marketing department in coordination with other internal departments worked continuously towards reducing customer complaints by conducting detailed root cause analysis and taking effective corrective and preventive actions.
Qatar Steel regularly engages with customers through an Annual Customer Satisfaction Survey to collect their feedback and assess the overall level of their satisfaction. Customers are asked to rate Qatar Steel across different dimensions including product quality, and timely response to queries, among others. The following tables illustrate the responses we received from the 2021 survey results.
How would you rate Qatar Steel across the following dimensions?